THE STYLIST STRATEGY

From passion to profit

Where artistry meets strategy. The Stylist Strategy is a bespoke experience designed for the stylist who wants to elevate their craft and their brand. This exclusive program blends advanced hair education with strategic marketing, digital presence, and content creation—crafted around your personal goals and aesthetic.

Learn how to make the most of your investment by mastering not just what happens behind the chair, but what happens after: how to capture, curate, and strategically use your photos and videos to attract client.

From mastering consultations and on-brand visuals to creating video content that positions you as an expert, every detail of The Stylist Strategy is tailored to refine your artistry, amplify your visibility, and attract your ideal clientele with intention and sophistication

Every element of The Stylist Strategy is designed to refine your artistry, amplify your visibility, and transform your creative work into lasting growth

Stylist Social On Location is an experience designed for salons, featuring a live content creation workshop that teaches you how to harness the power of social media to attract new guests and grow your brand.

MEET THE TEAM

LINDSEY OLSON

REDKEN ARTIST

Lindsey teaches hair styling techniques, shares a stylist’s perspective, and provides in-depth product knowledge to elevate the salon guest experience.

Tom Niemiec

CONTENT CREATOR, AGENCY OWNER

Tom blends photo and video storytelling with marketing strategy to capture your salon’s energy and empower your team with the skills to create standout content.

BOOKING OPTIONS

Content Creation Class - Look & Learn + Video

DETAILS:

1-Day Workshop

  • Up to 30 Stylists
  • 2 Live Model Demos (models provided by the salon)
 

Lindsey teaches styling techniques, finishing, and how to build strong foundational looks

Tom teaches how to capture high-quality photos in the salon using your phone or camera

Tom produces a 30–60 second branded video highlighting your salon

Q&A and open discussion

INVESTMENT:

LINDSEY - Redken level loyalty points

TOM - $2,500 + TRAVEL EXPENSES

Professional Photoshoot - Hands-on Content Creation

DETAILS:

1-Day Photoshoot (8 hours total)

  • Up to 10 Models (models provided by the salon)
  • 2 sessions of 5 models (4 hours each)
 

Tom provides studio lighting and full photography setup

Lindsey mentors and supports stylists as they prep and style each model

3 Edited + Retouched Photos per Model

Content creation tips and guidance from Lindsey & Tom

ADD-ONS:

  • Salon promo video – $800

  • Custom Stylist Reel – $200 per stylist

    • A personalized vertical video featuring final touches and the finished look

  • Additional Edited Photos – $50 each

INVESTMENT:

LINDSEY - Redken level loyalty points

TOM - $3,000 + TRAVEL EXPENSES

2 DAY Content Creation Experience

DETAILS:

Day 1 – Learning Experience – Choose Hands-on or Look & Learn Format

  • Lindsey teaches styling techniques, finishing, and how to build strong foundational looks
  • Tom teaches how to capture high-quality photos in the salon using your phone or camera
  • Tom produces a 30–60 second branded video highlighting your salon
  • Q&A and open discussion
 

Day 2 – Photoshoot (8 hours total)

  • Up to 10 Models (models provided by the salon)
  • 2 sessions of 5 models (4 hours each)
 

Tom provides studio lighting and full photography setup

Lindsey mentors and supports stylists as they prep and style each model

3 Edited + Retouched Photos per Model

Content creation tips and guidance from Lindsey & Tom

ADD-ONS:

  • Custom Stylist Reel – $200 per stylist

    • A personalized vertical video featuring final touches and the finished look

  • Additional Edited Photos – $50 each

INVESTMENT:

LINDSEY - Redken level loyalty points

TOM - $5,000 + TRAVEL EXPENSES

IN SALON CLASS WITH PHOTO & VIDEO

DETAILS:

Transform your education day into lasting marketing assets with pro-level photo and video coverage.

  • Tom produces a 30–60 second branded video highlighting your salon
  • Tom will capture your team, your talent, and your salon at its best—delivering 10 professionally edited photos you can use for marketing and social media.

INVESTMENT:

LINDSEY - Redken level loyalty points

TOM - $2,500 + TRAVEL EXPENSES

GALLERY

Photo Credits: Anna Komarov, Bethany Puterbaugh